Associate Director {Head of Business Operations} - Campaign Management


Associate Director {Head of Business Operations} - Campaign Management


Roles and responsibilities:

We are looking for someone to lead our offshore marketing operations team, the responsibilities of this role include:


Service Level:

  • Support the design, implementation and continuous improvement of our operating model for ONSHORE marketing
  • Lead the marketing operations framework by laying down processes, systems, measures that contribute to an overall effective operational framework
  • Arrive at key marketing insights and drive end to end campaigns and marketing delivery
  • Working in conjunction with the Head of Marketing Operations, oversee programme budgets including collaboration with ONSHORE finance on monthly reporting, forecasting
  • Working with Operations to ensure team adherence with ONSHORE procurement, risk and data rules
  • Lead the delivery of our marketing effectiveness reporting including revenue attribution and KPI development on a monthly basis
  • Plan resource requirements and oversee the management of both ONSHORE and India team members’ work allocation
  • Responsible for local leadership of the ONSHORE Marketing team in India including to ensure the development of our culture, working relationship with ONSHORE team and ensure line management requirements are delivered through our matrix structure
  • Responsible for driving operational effectiveness in the ONSHORE Marketing team including continuous improvement of processes and defining and working to set SLAs
  • Acting as an ambassador as to the capabilities of the Marketing function to internal clients and stakeholders
  • Working in conjunction with the Head of Marketing Operations, oversee programme budgets including collaboration with ONSHORE finance on monthly reporting, forecasting
  • Working with Operations to ensure team adherence with ONSHORE procurement, risk and data rules
  • Identify the need for and engage with specialist colleagues and agencies in the campaign development process including the organisation.
  • Work with the Marketing Effectiveness team to ensure that ROI is effectively measured and lessons learned are shared with Marketing BPs and relevant marketing colleagues
  • Be comfortable with running multiple projects at once, collaborating with Marketing Business Partners, our CoE and offshore team and the business to ensure strong delivery with creative impact within timeframes and agreed budgets

Quality Assurance

  • Work closely with the Managers and Assistant Managers to ensure consistency and quality of support provided to onshore Marketing and Campaign teams, devise quality procedures, standards and specifications
  • Ensure that our risk controls and compliance requirements are embedded within our marketing processes across campaign delivery.


  • Help the team increase service opportunities leading to better management and development of the support
  • Drive relationships with key stakeholders and maintain high degree of rapport with onshore teams
  • Be involved in mentoring and coaching of junior colleagues
  • Drive collaboration across the Marketing teams
  • Actively support embedding a high performance, business focussed and collaborative culture across Campaign Delivery and help to ensure relationships are effective with Programme Management and Business Partners


Education / professional qualifications:

  • BA university degree or equivalent
  • Professional marketing qualification (CIM) preferred


Prior Experience:

15+ years of Business experience in a similar role for a large multinational company (Experience in a professional services firm would be an advantage). Experience in B2B marketing will be an advantage

Required skills:

  • Excellent understanding of new marketing approaches, tactics and campaigns. Able to propose new ideas with a compelling and commercial rationale to seek business and marketing colleague support to apply this to campaigns.
  • Excellent handle on Global & International marketing operations
  • Solid understanding and knowledge of effective project and resource management including budget management.
  • Good creative skills including copy editing and writing, visual/image selection and innovative ideas around the role of marketing channels and digital.

Behavioral / team skills

  • Drive and commitment to deliver a high-quality service to the network
  • Professional and organized approach to work and a strong team player
  • Working to strict deadlines and flexibility in time management to adjust to global teams
  • Excellent written and verbal communication skills
  • Adaptability to a dynamic environment often accompanied by shifting priorities and stringent deadlines
  • Pragmatic, intuitive hands-on manager, capable of handling multiple projects at once and able to act on their own initiative
  • Strong organisational skills, with the ability to balance long term strategic programmes with fast moving tactical work


You can also share this opening with any of your suitable friends you know.


For any further clarifications/updates feel free to call up on any of the co-ordinates mentioned below.






  1. In-case of interest, kindly mail your profile in Word/ PDF Format.
  2. References would be truly appreciated.
  3. In event of non-interest, request you to share this mail with individuals within your network, who you think would be suitable for the above opportunity.


Thanks & Regards


Metaphor Infotech (JOBPOINT)

Executive Search, Talent Acquisition, Recruitment, Headhunting

Direct: +91- 22- 4972 5599.



Career Opportunities: